Wednesday, August 12, 2009

One song that takes my breath away

This song is dedicated to one special friend of mine. It will always remind me of her.

Sunday, August 02, 2009

Aisi meri duniya


Soya nahi hu kai raaton se,
patthar se pad gaye hai jaise aankhon me,
jaane ye kaun jagah hai,
jo kambhakht na to jeene deti hai aur naa hi marne.
Kehte hai ki ek nahi duniya hai us pahad ke aage,
jo paar kar paaya wo hi to aaj ka Sikandar hai.
Par kaha hai wo duniya? Kin aankhon se dekhu wo duniya?
Jin aankhon par patthar pad gaye ho use to sab kuch kaala sa nazar aata hai!
Kaid si lagti hai mujhe ye jagah!
maano jaise kisi sher ko band kar diya ho kisi Wild Life Sanctuary me.
kehne ko to bahut jagah hai,
par dahado to apne hi kaano tak pahuch paati hai apni ye dahad.

Ab to jeena sa bhool gaya hu main,
jaane kiske liye jee raha hu, jaane kiske liye marna chahta hu!

Nahi dekhni hai mujhe wo duniya jo aise junglon ke paar basi hai,
par dekhna chahta hu to wo suraj jo roz subah nikalta hai,
aur ye kehta hai ki aaj ek naya din hai,
aaj ek nahi subah hai,
jeele bande tu jeele, kal ke liye na sahi tu aaj ke liye hi jee le!!

Wednesday, May 13, 2009

Fuckin'...it's his time now !!


What the fuck!!
What the fuck!!
What the fuck!!

Three years, three times;
the mind got fucked, the soul got fucked,
the family got fucked, the friends got fucked,
every emotion got fucked.

Tension & Tolerance test brings out
the right quality; we all know this,
as we live in the world where
everything goes through this test
to keep itself breathing in this world,
but God has said, whatever you do,
comes back to you, so this tension test comes back to humans as well.

Keeping apart what everyone else has faced,
this fucked man has found pain under his skin as well.
Behind his giggling, his laughter,
even behind the most cherishable thing he did,
he could see the tail of this spectre.

Who knows the pain of the ball hitting the stumps
and the bail not getting knocked off better than the bowler,
but I bet that this man knows.
He knows the pain of getting fucked three times
and still not conceiving.

But as you say every 'fuckee' (the one who gets fucked) has his day,
he knew that his day will also come,
he knew that one day this 'fuckee' will get
promoted to be a 'fucker',
my dear friend that day has come.
And now it would be his rules which will govern
the fuckin' business of the 'soul tribulators'.

Now it's time to say -

I will fuck,
I will fuck,
I will fuck...not just three times but...live long!!!

Tuesday, May 12, 2009

Killing without killing


Wonder when he could be bestowed with such apathy,
neither could he.

A bare feet walk on a bed of sand which sucks him down,
the boiling sun now starts killing him without any frown.
As he tries to take a glimpse of his life for which he was gifted with this crown,
the crown of death in the middle of the yellow seething sand,
for accepting the gift of God with both the hands.
Unaware or just silent, the Almighty sees,
how love is killed by the selfish hands.
Looking up at the sky, taking the last of his few breaths,
he prays, let this incessant love fall never stop,
let these brave hearts in love never hold back,
let this rain of the essence of life continue,
then one day this barren desert will also bear fruits.

Loneliness is killing me..


When I look out of the window I find a very strange world,
a world that never stops,
a world that’s alive in the day and raves up in the night,
there are people everywhere but this loneliness is still killing me.

What a contrast it is,
even the sky is also splashed with so much of silver
but still it looks beautiful,
may be that is the reason which dwindles my loneliness
and keeps me alive,
but the stars cannot hold my sorrow forever.

Infection spreads and it spreads worse than ever
when the atmosphere is also infectious,
this loneliness of the inner is also growing
and is growing faster than ever in this selfish world.

It’s just a matter of time when everyone realizes that
this loneliness is killing all except me,
because I am already dead,
this loneliness has killed me.

Saturday, April 04, 2009

SIMC National Cyber Media Meet ‘09

Symbiosis Institute of Media & Communication proudly rolled out yet another initiative, and this time they have launched a new venture in the cyber & internet medium called the National Cyber Media Meet. As the name suggests this is the first meet of its type in any of the Media schools of the country to discuss the new journey which the cyber media is providing to this world. The meet had big industry names including CEO’s and founders of the viewspaper, Switch Media Services India Pvt. Ltd, blanknoise, Bell Bajao campaign.

The seminar started at 11am in the morning with its first session addressing the Potency of cyber media for information exchange, social change and networking. The First speaker Mr. Kiruba Shankar, Co founder, the knowledge foundation; CEO, Business blogging pvt. Ltd. spoke about how cyber medium can maximize the social media connect. He shared the anecdote of a person named Sukumar who made it big in the field of technical writing and used the platform of internet.

Mr. Shivam Vij, Owner of the popular website - national highway and also a current Tehelka journalist talked about how blogging, the new tool of expression on net was not considered as effective tool and was derided heavily by various media houses but later they realized the power of this medium and now they are also creating value through this tool.

Mr. Shiv Bhaskar, CEO, The viewspaper talked about the powerful medium of internet and mobile and how they can effectively function as the fourth estate and the role of citizen journalism in the current scenario.

The final speaker of the first session Ms. Jasmeen, founder, blanknoisfe disseminated the whole experience of how their campaign Blanknoise about street violence was successful on a mass level. People especially girls don’t feel save on the roads of their own cities. They are grappling with a feeling of fear which needs to be eliminated forever. The blanknoise campaign did the same by multifarious platforms of media.

The second session was dedicated to Emergence of the web as a medium for branding and marketing. Mr. Rajesh Lalwani , Founder & Director, Scenario Consulting Private Limited- Pitchh.com; Blogworks Scenario talked about how the whole concept of web and internet changed after the advent of Web 2.0. The main aim of this new platform is to make internet more interactive and participatory.

Ms. Rashmi , Founder, Bell Bajao campaign narrated that how the whole Ring the bell campaign has made a difference to the no. of the domestic violence cases in India. Everyone including children have been heavily impacted by this campaign and thus proved that the role of cyber media is as effective as any other medium.

Mr. J Mahadevan, VP, bharatmatrimony.com explained the extended concept of “KISS” by making it “KISSERS”. The customers today want things to be simple, sensible, enjoyable, and relevant & scream worthy. Internet as a medium inherently has these qualities so it provides proper sync between the message and the medium.

Mr. Namit Bimbhat , CEO, Switch Media Services India Pvt. Ltd. emphasized on the online video revolution which has been given life by cyber media. With the increasing speeds of data transfer the whole new bouquet of videos online is changing the way we live, and share the moments of our life.

Mr. Atul Chitnis ,Senior Vice-President, Geodesic Information Systems brought a completely new concept of open source software which are all set to take on the world with the momentum shifting towards such software. With the ebbing away of the revenues through internet advertising everything available on net is going to get priced and if we have to keep these prices low we have to opt more and more for open source software.

The meet in all brought out the concept of the new and modern customers and how to customize the ways of communication so as to be seen distinct in the world clutter. We have to first interact with the customer then involve him, this brings an engagement of him with the experience shared by him and finally such experience empowers him to get to a newer level. Today it’s all about experiential marketing.

- By

Ashish Asopa

Monday, August 25, 2008

Present Day - AUGUST 25, 2008; Inauguration of "beyondashish.blogspot.com"

Hello everyone, its the time now to make the blog famous.

Being a Media & Communication student, i need to think of Branding & Marketing of my blog so that it can be proved distinct from others.

Lets chalk out the plan to go ahead from here.

Aug 25; Day (-1)

The curtain has been raised…the suspension is finally over!!!!


Not going into the details of the whole issue the main highlighting point was that it was a replication of the legendary “Sarkar Raj” where in the primary issue is hidden somewhere under the pretext of the issue which appears to be seen. To make it simple to understand, the issue was basically to repremend some of the guys and the other issue of the “Voodoo Doll” was chosen as the pretext or a ruse to counter the main issue.


Well it might seem a jargon to all who are not from SIMC…but anyways let it be like this for the sake of some peace.


Aug 24; Day (-2)

Sensation of all times….!!!
Coming up…Why 70 students (all boys) of SIMC Batch 2010 got suspended for indefinite period????

Aug 22; Day (-3)

Its been a long time since i have visited the blog again. Ok, atleast there has been so many things happening that i have something to write.


16-17 Aug was the Alumni meet of out college. On 16th we again visited Area 51, this time i tooo had a beer. But since the no. of people from out batch were not much and so was the overall crowd so despite having a better DJ the fun level was lesser than the one on fresher’s party. Nevertheless we njoyed.


I was volunteering for the ARC team in the logistics. Thankfully did a good amount of work.
Just yesterday only i finally had rendezvous with my brother. We njoyed a lot, drank a lot. This was the first time i had with my brother, it was a real merryment.


Now for the time being iam really busy as there would be no offs even on thursdays. A very hectic schedule for us since the exams have got advanced. Amidst of this much of activity lets see how much time do i find now.
See you then.

August 15; Day (-4)

Happy Independence to all my countrymen.


We started the celebrations right at 12 in the hostel. It was great fun. A procession of students led the flag across whole of the hostel with flag in the hands. Almost all the people from our batch were a part of this procession. Also the SITM & SIBM guys were having their share of hand as well. We went till the girls hostel and then across the whole boys hostel.


Well regarding the day’s proceedings there is nothing worth mentioning. It was business as usual.

August 14; Day (-5)

Well well, first things first…how good one feels after having a bath, i experienced this today. Finally the bathing chapter is over.
Apart from that i watched Manthan today in the screening. It was a very nice movie by Shyam Benegal.
Nothing else.

August 12; Day (-6)

So it was day no. three for me without having any bath. I got up at the time when water just arrived, but who knew that it would again become scarse just after 1 hour. So i could’nt bath again…


So i kept on sleeping till 2 in the afternoon (what could i do other than that yaar). Now tomorrow hopefully ill get up early as i have to see off Ruchika at 4 in the morning.


And and good news, from tomorrow we’ll be getting some water in the morning and some in the night, so atleast some sort of respite to this poor soul.
Looking to get up early in the morning.

Day (-7)

What a day. It started on a painful note as there was no water in the tape when i woke up & i had already not taken a bath last day as well so it made the toll to 2. Still i had to go to the college so i went. But atleast today i attended the morning lecture courtesy Rakshak who woke me up at the right time.


The day’s highlights, India won its first Individual Gold in its 80 years of olympic history. The wizard was Abhinav Bindra for 50m rifle. I was escalated.


Also my brushes got selected by Dharam sir. I made a chaddi, an oscillometer, a bird cage and a mashaal.


Again the dinner was skipped as i felt very sleepy, so got up at 12 and wrote this blog.
See you tomorrow.

August 10, 2008; Day (-8)

Hello everyone, in the fast changing world we need to keep ourselves abreast of the changing trends. This is the world of Web 2.0 & Web 3.0 so I also thought of starting my own blog where I can share my thoughts with all my friends & others.
Lets keep the first day for the introduction only, Ill start on with the proceedings from tomorrow.