One song that takes my breath away

This song is dedicated to one special friend of mine. It will always remind me of her.

sukhwinder shinda songs
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Aisi meri duniya

Soya nahi hu kai raaton se,
patthar se pad gaye hai jaise aankhon me,
jaane ye kaun jagah hai,
jo kambhakht na to jeene deti hai aur naa hi marne.
Kehte hai ki ek nahi duniya hai us pahad ke aage,
jo paar kar paaya wo hi to aaj ka Sikandar hai.
Par kaha hai wo duniya? Kin aankhon se dekhu wo duniya?
Jin aankhon par patthar pad gaye ho use to sab kuch kaala sa nazar aata hai!
Kaid si lagti hai mujhe ye jagah!
maano jaise kisi sher ko band kar diya ho kisi Wild Life Sanctuary me.
kehne ko to bahut jagah hai,
par dahado to apne hi kaano tak pahuch paati hai apni ye dahad.

Ab to jeena sa bhool gaya hu main,
jaane kiske liye jee raha hu, jaane kiske liye marna chahta hu!

Nahi dekhni hai mujhe wo duniya jo aise junglon ke paar basi hai,
par dekhna chahta hu to wo suraj jo roz subah nikalta hai,
aur ye kehta hai ki aaj ek naya din hai,
aaj ek nahi subah hai,
jeele bande tu jeele, kal ke liye na sahi tu aaj ke liye hi jee le!!

Fuckin'...it's his time now !!

What the fuck!!
What the fuck!!
What the fuck!!

Three years, three times;
the mind got fucked, the soul got fucked,
the family got fucked, the friends got fucked,
every emotion got fucked.

Tension & Tolerance test brings out
the right quality; we all know this,
as we live in the world where
everything goes through this test
to keep itself breathing in this world,
but God has said, whatever you do,
comes back to you, so this tension test comes back to humans as well.

Keeping apart what everyone else has faced,
this fucked man has found pain under his skin as well.
Behind his giggling, his laughter,
even behind the most cherishable thing he did,
he could see the tail of this spectre.

Who knows the pain of the ball hitting the stumps
and the bail not getting knocked off better than the bowler,
but I bet that this man knows.
He knows the pain of getting fucked three times
and still not conceiving.

But as you say every 'fuckee' (the one who gets fucked) has his day,
he knew that his day will also come,
he knew that one day this 'fuckee' will get
promoted to be a 'fucker',
my dear friend that day has come.
And now it would be his rules which will govern
the fuckin' business of the 'soul tribulators'.

Now it's time to say -

I will fuck,
I will fuck,
I will fuck...not just three times but...live long!!!

Killing without killing

Wonder when he could be bestowed with such apathy,
neither could he.

A bare feet walk on a bed of sand which sucks him down,
the boiling sun now starts killing him without any frown.
As he tries to take a glimpse of his life for which he was gifted with this crown,
the crown of death in the middle of the yellow seething sand,
for accepting the gift of God with both the hands.
Unaware or just silent, the Almighty sees,
how love is killed by the selfish hands.
Looking up at the sky, taking the last of his few breaths,
he prays, let this incessant love fall never stop,
let these brave hearts in love never hold back,
let this rain of the essence of life continue,
then one day this barren desert will also bear fruits.

Loneliness is killing me..

When I look out of the window I find a very strange world,
a world that never stops,
a world that’s alive in the day and raves up in the night,
there are people everywhere but this loneliness is still killing me.

What a contrast it is,
even the sky is also splashed with so much of silver
but still it looks beautiful,
may be that is the reason which dwindles my loneliness
and keeps me alive,
but the stars cannot hold my sorrow forever.

Infection spreads and it spreads worse than ever
when the atmosphere is also infectious,
this loneliness of the inner is also growing
and is growing faster than ever in this selfish world.

It’s just a matter of time when everyone realizes that
this loneliness is killing all except me,
because I am already dead,
this loneliness has killed me.

SIMC National Cyber Media Meet ‘09

Symbiosis Institute of Media & Communication proudly rolled out yet another initiative, and this time they have launched a new venture in the cyber & internet medium called the National Cyber Media Meet. As the name suggests this is the first meet of its type in any of the Media schools of the country to discuss the new journey which the cyber media is providing to this world. The meet had big industry names including CEO’s and founders of the viewspaper, Switch Media Services India Pvt. Ltd, blanknoise, Bell Bajao campaign.

The seminar started at 11am in the morning with its first session addressing the Potency of cyber media for information exchange, social change and networking. The First speaker Mr. Kiruba Shankar, Co founder, the knowledge foundation; CEO, Business blogging pvt. Ltd. spoke about how cyber medium can maximize the social media connect. He shared the anecdote of a person named Sukumar who made it big in the field of technical writing and used the platform of internet.

Mr. Shivam Vij, Owner of the popular website - national highway and also a current Tehelka journalist talked about how blogging, the new tool of expression on net was not considered as effective tool and was derided heavily by various media houses but later they realized the power of this medium and now they are also creating value through this tool.

Mr. Shiv Bhaskar, CEO, The viewspaper talked about the powerful medium of internet and mobile and how they can effectively function as the fourth estate and the role of citizen journalism in the current scenario.

The final speaker of the first session Ms. Jasmeen, founder, blanknoisfe disseminated the whole experience of how their campaign Blanknoise about street violence was successful on a mass level. People especially girls don’t feel save on the roads of their own cities. They are grappling with a feeling of fear which needs to be eliminated forever. The blanknoise campaign did the same by multifarious platforms of media.

The second session was dedicated to Emergence of the web as a medium for branding and marketing. Mr. Rajesh Lalwani , Founder & Director, Scenario Consulting Private Limited- Pitchh.com; Blogworks Scenario talked about how the whole concept of web and internet changed after the advent of Web 2.0. The main aim of this new platform is to make internet more interactive and participatory.

Ms. Rashmi , Founder, Bell Bajao campaign narrated that how the whole Ring the bell campaign has made a difference to the no. of the domestic violence cases in India. Everyone including children have been heavily impacted by this campaign and thus proved that the role of cyber media is as effective as any other medium.

Mr. J Mahadevan, VP, bharatmatrimony.com explained the extended concept of “KISS” by making it “KISSERS”. The customers today want things to be simple, sensible, enjoyable, and relevant & scream worthy. Internet as a medium inherently has these qualities so it provides proper sync between the message and the medium.

Mr. Namit Bimbhat , CEO, Switch Media Services India Pvt. Ltd. emphasized on the online video revolution which has been given life by cyber media. With the increasing speeds of data transfer the whole new bouquet of videos online is changing the way we live, and share the moments of our life.

Mr. Atul Chitnis ,Senior Vice-President, Geodesic Information Systems brought a completely new concept of open source software which are all set to take on the world with the momentum shifting towards such software. With the ebbing away of the revenues through internet advertising everything available on net is going to get priced and if we have to keep these prices low we have to opt more and more for open source software.

The meet in all brought out the concept of the new and modern customers and how to customize the ways of communication so as to be seen distinct in the world clutter. We have to first interact with the customer then involve him, this brings an engagement of him with the experience shared by him and finally such experience empowers him to get to a newer level. Today it’s all about experiential marketing.

- By

Ashish Asopa